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3 reasons why the LA Street Food Festival was both a hit and miss | It Starts With Ken

UntitledThe culmination of what was to be many weeks worth of anticipation was only greeted with a big let down by the sheer number of people who came out for it. By 11 A.M. news from the front line were coming in about the long lines.

If you’ve ever waited in line at one of the food trucks (38 last counted roaming around LA and Orange County), you’d know this is to be expected. On arrival and witnessing it first hand was a whole different story. The main outside line was approximated to be about a 1/4 mile long, winding in and out of one parking lot like a pre-schooler’s rendition of the letter ‘W’, all the while as opportunists (or scalpers maybe) advertised their place at the front of the line for $20 dollars (as opposed to the standard $5 entry fee).

I actually felt deterred by this line, knowing full well by the time we’d get in, we’d have to wait another 50-90 minutes for each truck. We weren’t having any of that. We skipped the crowd and headed for Philippe’s french dipped sandwiches. Unfortunately, that place was also packing heat. After what seemed like a really long time (it also didn’t help that two people in front of the line ordered close to 40 sandwiches between the two) we finally managed to grab some seats to enjoy what was left of our Saturday afternoon. We eventually ended the afternoon adventure with some frozen yogurt.

Located in the heart of downtown LA, the massive turnout overwhelmed everyone.

And here’s the reason why the Street Food Festival was a hit and a miss:

3 Hits

  1. It’s given both gourmet and the regular food trucks some recognition as a cultural mainstay.
  2. It provided an area to sample many of the food trucks in one go.
  3. Los Angeles needs some type of festival dedicated to celebrating food. This has placed it on the map.

3 Misses

  1. The venue that chosen was tiny. It was grossly inadequate for the number of people who showed up.
  2. Most vendors shutdown an hour earlier than advertised due to shortage of supplies.
  3. The wait lines were worse than any wait lines at Disneyland, even on their worst days. If you showed up past noon, you most likely weren’t able to get any food by the time you actually got through the entrance.

P.S. In case you were wondering about the Ethical Drugs photo, it has nothing to do with the festival other than finding it en route. I thought it was rather humorous to see such a pharmacy exist.

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About the author

Kenneth's a self-confessed technophile, WordPress tinkerer, sweat addict, compulsive list maker, avid photographer, and tea lover. If you wish to get a hold of him, you can do so here, or if you want to follow his professional work, here.

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